Joe Fresh Fall 2010 at LG Fashion Week Toronto

Four years ago I had the opportunity to speak with Joseph Mimram, the creator of JOE Fresh.  http://www.pulpmag.net/asliceoffashion/asliceoffashion06/joefreshstyle-nov06.html
When I spoke to him back then the clothing line was so new.  But he certainly was no freshman to the world of fashion.  As a veteran designer, he created this line to make good quality fashion available to the masses.  The label has stuck around and is one of the most successful brands in Canada today.  It continues to be a credible option to high fashion.  Especially in times like these.