Style & Culture: H&M Conscious Exclusive Glamour Collection

With designer collaborations over the last few years H&M often sells out of limited edition merchandise very quickly. This spring the company launches it's exclusive Eco-friendly Glamour collection. For the past few seasons their Eco-initiative has brought items to the masses through the Conscious collection featuring items made using organic cotton and recycled materials.

The 2012 Conscious Collection is an exclusive Glamour collection with looks designed for the red carpet. Celebrities have already taken a liking to the pieces. Viola Davis, Michelle Williams and Amanda Seyfried have been spotted wearing items from the line. Seyfried arrived at the London premier of the film In Time wearing the blue tuxedo blazer and short combo.

The entire collection will be available in 100 selected H&M stores around the world on April 12. The items are all made from sustainable fabrics like organic cotton, hemp and recycled polyester. The styles range from short mini dresses to floor length gowns. You will find pretty gathers, peplums, soft pleats and pretty applique details.

You don't need to be a celebrity to snag one of these items. They are perfect for proms, gala events, weddings and any other special occasion where it calls for glamour.

Scroll down for a peek at some of the styles coming to stores or online very soon.