H&M Bike Collection For Men

Every season H&M has a collaboration with a designer and now they have done something different.  They have partnered with UK based Brick Lane Bikes to create a collection for men.  It's a brand new idea for H&M to create clothing designed for the lifestyle of a man who bikes around town.  The team at Brick Lane Bikes put the clothing through rigorous use to test the wear-ability of the clothing.

When you see the collection you'll notice the items are all classic pieces that are already worn by men.  The benefit here is they have been designed to fit into the lifestyle of a cyclist.  It builds on the man who is concerned with the environment and chooses to bike rather than drive.  It gives functionality of cycling gear but the wear-ability of regular classic clothing.